Kathleen Chao


Design & Strategy​

About Me

Having worked and lived across 3 continents, I translate what I learned from people of all walks of life into products and services that integrate business objectives, customer needs, and technical feasibilities ... very often beyond the digital touch points.

One of my favorite quotes that drives my design decisions:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel" — Maya Angelou

My Approach

In the ideal world, we can go through d.school's design thinking process in every project but that is just NOT how it works in the business world.  


If I really have to pick one thing that matters to me the most, it would be Empathy — the quintessence of human-centered design. Not only do I empathize with end-users, I also empathize with my fellow designers, engineers, business partners, and essentially all parties involved to make things happen! 

I don't believe in the methods, I believe in the mindset! Once you have the right problem-solving mindset, everything else will come along.

Capability & Passion

I can

  • design & research with mixed methods

  • facilitate conversations through workshops

  • execute product roadmap & go-to-market strategy

I love

  • working with people with the same drive  

  • tackling problems beyond the front stage

  • making prototypes to test assumptions

Please note, I am NOT a visual designer, software developer, or marketing strategist.

Design Community Involvement

"If you want to go fast, go alone. If you want to go far, go together."

— African Proverb

Sharing is the most powerful way of learning. I love building, supporting, and simply just being involved in different communities where I get inspired by people from all walks of life!

SDN | New York
IxD17 | New York
Workshop Assistant
Web Summit | Lisbon
Speaker Liason
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Wanna learn more about my work?

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