
Kathleen Chao
User Experience & Strategy​
About Me
Having worked and lived across 3 continents, I translate what I learned from people of all walks of lives into products and services that integrate business objectives, customer needs, and technical feasibilities ... very often beyond the digital platforms.
A good design makes people happier!
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“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
My Approach
In the ideal world, we can go through d.school's design thinking process in every project but that is just NOT how it works in the business world. Focusing on Product Viability is how I approach Design and Strategy.
If I really have to pick one thing that matters to me the most, it would be Empathy — the quintessence of human-centered design. Not only do I empathize with end-users, I also empathize with my fellow designers, engineers, and business partners.
"If you want to go fast, go alone. If you want to go far, go together."
— African Proverb
Below is a typical design process I go through...

Capability & Passion
I can
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conduct all facets of user experience design and research
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facilitate design thinking workshops
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manage client relationships
I love
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working on financial service or health-related product lines
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streamlining business processes
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making social impacts through design