My Approach

In the ideal world, we can go through d.school's design thinking process in every project but that is just NOT how it works in the business world.  

Empathy is the quintessence of human-centered design but there's limitation to it. Over the years of my design practice, I've learned the key to success is to Co-Create. It is only by including diverse voices, you can truly design a solution that works for all — whether it be your end user, your front stage staff, or your back stage staff / support system! 

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I don't believe in methods, I believe in the mindset! Once you have the right problem-solving mindset, everything else will come along.

Capability & Passion

I can

• identify upstream opportunities 

• facilitate conversations through workshops 

• execute product roadmap & go-to-market strategy

I love

• working with people with diverse background  

• tackling problems beyond the front stage

• making prototypes to test assumptions

Please note, I am NOT a visual designer, software developer, or marketing strategist.

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Design Community Involvement

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"If you want to go fast, go alone. If you want to go far, go together."

— African Proverb

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Sharing is the most powerful way of learning. I love building, supporting, and simply just being involved in different communities where I get inspired by people from all walks of life!

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Wanna learn more about my work?

Reach out to get access!

+1-253-310-8404